INDIANS SHIFTING TO OTT

INDIANS SHIFTING TO OTT 

55% Indians Prefer OTT stages versus 41% For DTH

MoMAGIC led a study to comprehend the Indian customer's inclinations for online video utilization. 7,500 were surveyed, dish India, between June to mid Aug 2019.

OTT VS DTH

55% of the respondents want to expend TV content on OTT stages. Just 41% still incline toward DTH.

"OTT is the route ahead, anyway marks and advertisers can't limit the DTH. Over 40% still favor DTH. There will be division going ahead; age acclimated with DTH will proceed with that while the age Z will be adjusted to OTT," Arun Gupta, CEO and organizer MoMAGIC Technologies, said.

Favored OTT PLATFORMS

Of course, 41% favored Disney's Hotstar, trailed by Amazon Prime Video at 26% and Netflix at 9%.

85% respondents had watched OTT content at any rate once, in the previous a half year.

Versatile VS TV

70% of the respondents expended OTT content on cell phones, against 26% for TV.

Audience members utilized Smart TVs, Amazon Fire TV Stick and Google Chromecast and so forth.

CONTENT

31% favored unique, stage elite substance (Web Series/short movies).

Sports was the decision for 30% (potentially in light of the fact that the review covered with the cricket World Cup). 19% favored motion pictures and 18% needed TV appears.

45% of the respondents favored parody, activity at 23%, dramatization at 19% and frightfulness at 13%.

Moving TO PAY

69% of the respondents said they are happy to pay to watch content on OTT stages. This will prod OTT stages to put resources into making new substance.